Think digital marketing is only for large jewelry chains? Think again! Almost every industry is going digital, meaning marketing is a must to grow your business. Shoppers are heading online to do more than just search for local stores and designers; they want to buy. This includes one-of-a-kind handmade selections, signature collections, trending fashion jewelry, gemstones, and everything in between.
Share Your Current Collection
Even if the plan is to view your pieces in person before buying, more than 20% of shoppers will shop online first. This means you need to keep your website inventory up-to-date and utilize social media and paid ads to reach those browsing online. With a strategic marketing plan, Alligatr will ensure that when a shopper is looking for the type of jewelry you sell that you show up.
Increase Your Online Sales
Thanks to high definition photos and product videos, shoppers are buying both casual and gemstone jewelry online. It is estimated that by the end of 2020, brick-and-mortar jewelers who add and market their online store will see 12% of their sales come from online shoppers. However, there is a rise in solo jewelry designers who utilize the internet as their primary means of sales. As a solo designer, you may still attend art and craft fairs, boutique trunk shows, and pop-up shops — but with the right marketing, the majority of your sales will come from your online store. And, the 12% who shop for jewelry online won’t just be shoppers in Atlanta as the internet empowers you to reach shoppers nationwide and globally!
Stay Connected to Previous Shoppers
With strategic, non-spammy email marketing, you can stay connected with your former clients. When it comes to precious gemstones, many shoppers commit to a jeweler for the long haul, so your email campaign will keep you top of mind. Not to worry if your jewelry is handcrafted or not made from precious metals and stones, as jewelry lovers who have purchased from you in the past want to see what else you have to offer. Email marketing will also keep you top of mind when shopping for graduation, anniversary, birthday, and other gifts.
Expand Exposure For Your Promotions
Whether it’s Christmas, graduation, Mother’s Day, or your annual sale, digital marketing will boost your exposure. Through SEM, PPC, social media, and digital ads, you can target recent website visitors, past clients, and new clients who are searching for jewelry online. While we can help you take your marketing to the next level, you will need to invest in quality photos and videos that can zoom-in and be viewed from multiple devices.
Digital Marketing Isn’t Just For Your Website
If you are a solo designer without a website who sells your collections on popular sales sites such as Etsy or Uncommon Goods, digital marketing can help you, too! We may still suggest creating a website but even without, we can create a strategy that creates buzz and drives traffic to your sales site or into a targeted sales funnel.
We invite you to reach out to Alligatr today to learn more about marketing your jewelry!