In this day and age, social media is one of the top ways to reach clients. Most customers won’t even trust a company that doesn’t have an online presence. Thus, engaging with them comes down to knowing the top social media engagement tips and maximizing them in your everyday marketing techniques. Here are five tips to get you started!
Tip #1: Fill out the personal information
When you engage with clients on social media, it becomes just another source of information. Be sure to fill out bios and any other sections that are meant to serve as a resource for your customers. These will be some of the first places that they check to see if you are a legitimate business.
Tip #2: Be consistent
Being consistent on social media can be a great way to consistently engage. Decide when you’ll post, and you’ll be able to build up a consistent following with solid content. Go for a Monday, Wednesday, Friday schedule or every day at the same time. Don’t have as much to offer? Perhaps Wednesday and Saturday are great times for you. Maybe it has to do with when you receive shipments or when your biggest days are. Whenever it is, be consistent with what works for you so that you have posts going up every single week.
Tip #3: Know when you get the highest engagement
This tip may determine your posting schedule for tip #2. Many social media platforms can tell you when the best time is to post something for general engagement. However, you can also invest in software that tells you when your specific following engages the most. If your followers like and comment on your post most often around 5 p.m. on Tuesdays, it’s best to maximize on that. If it’s just generally around noon because of lunchtimes, make an effort to post every day at that time. This will help you reach more people with your social media efforts.
Tip #4: Use a variety of mediums
Trying to keep it interesting? Focus on using 2-3 social media platforms well and vary the mediums with which you post. Post quotes, update statuses, and tweet. Instagram photos and add videos to Facebook so your patrons can see your business up close and personal. You’ll keep your clients interested by making sure they never know what’s coming next.
Tip #5: Use hashtags correctly
Have you ever seen a post with a ton of hashtags? Looks a little funny, right? Hashtags are great, but only in moderation. When you’re tweeting, using 1-2 hashtags on a post can enhance the content and help circulate it for higher engagement (21% more!). However, when you use more than 3 hashtags, your engagement actually dips by 17%. Do research before you use hashtags, so they promote engagement and don’t inhibit it!
Social media is the gateway to taking your marketing to the next level. Use it as a way to get to know your customers and you’ll be on your way to building more traffic for your company!