Digital marketing has made it possible for nearly anyone to get started in the business world. You can reach anyone in no time at all with the right strategy, and there’s a variety of marketing mediums to suit your style. Here’s what you need to know about how to implement digital marketing for your business!

  • Who do I want to reach?

Your audience greatly determines your digital marketing strategy. Evaluating your customer base from the start and who you want to reach will help give you an idea of how you should tailor your marketing techniques. What types of factors should you keep in mind? Age, geographical location, gender, shopping preferences, motivations, challenges, personal interests, and anything else you feel might distinguish your customer from the general population.

It might be helpful to think about who you want in your customer base – and who you don’t want so you can avoid reaching them accidentally. For example, if your target is college students, you shouldn’t be creating email lists that include people outside that age range.

  • What is my goal?

A goal is crucial when it comes to digital marketing because it helps you focus your direction. If your goal is to increase site traffic, you’ll likely focus on organic SEO and blogging much more than if you’re looking to decrease cart abandonment. In that case, you might look more at email marketing. See the difference? Both have to do with digital marketing but lead in completely opposite directions. And, the list goes on! You can look to create greater customer loyalty, promote brand awareness, build a mailing list, and increase your purchasing power all through digital marketing. It starts by asking what your goal is.

  • What method do I want to use?

This might seem like the most difficult method of all, but if you’ve answered the two questions above, then you probably have an idea of which method is best for you already. Here are some of the methods that you can consider within the digital marketing world.

  • Email marketing: You’re likely on several email lists for companies that you love and use. Email marketing is a great way to keep your customers updated. You can send updates and promotions to your most loyal clients, and this will keep them coming back time and time again. You might even want to use this type of marketing when reminding a customer that they’ve left their cart full! Here are some additional tips you might also consider:
    • Use the recipient’s name to make it personal
    • Send the email when people will see it (i.e., not during business hours)
    • Keep it short – both the email and the subject
  • Social media: Identify the best social media for your company based on the demographics of your clientele. Then, you can launch some social media campaigns. Use these tips to get them going:
    • Co-promote with another business
    • Go live on Facebook or Instagram stories
    • Repost user-generated content to keep people engaged
  • Mobile strategy: More than half of users navigate to any given website on their mobile device. Thus, making your content and marketing mobile friendly is highly important! Plus, using a mobile strategy has the following benefits:
    • Easy to send notifications
    • Your logo is consistently present
    • App-building services are highly available so there’s no need to learn to code

Final thoughts

Implementing digital marketing isn’t something that’s necessarily new, but it is something that’s accessible to every business out there. Give yours a little spruce by evaluating what you could do better and how you can reach more of your audience. Don’t forget to keep your goals in mind and revisit them if they’re not quite working! You got this. Alligatr is always here to elevate your marketing to the next level. Contact us today and we’ll break it down for you.

Leave a comment

Your email address will not be published. Required fields are marked *