As you look to improve your marketing techniques this year, it never hurts to keep marketing trends in mind. New technology emerges every single day, which means that digital and social media marketing are now rapidly growing. Here’s what you need to know about marketing (in general) if you want to get started!

Trend #1: Content is crucial

We live in a day and age where “Content Creator” is considered a job title. Good content is essential to enticing an audience and appealing to their emotions. This appeal can prompt people to not only see the content you put out there but to also engage with it. Engagement is really what the trend is. You want your customers to not only like your content but to comment on it, share it, and engage with it in any way possible.

Trend #2: Artificial intelligence is growing

You might think of artificial intelligence (AI) as robots serving customers at fast food joints, but that’s not always the case. AI is already alive and well in your everyday life. When a streaming platform recommends something new? That’s AI. When ads that appear to be customized to your specific tastes and interest end up directly on your Facebook page? That’s AI. Using AI to help boost your marketing techniques can be the next step to ensuring that you’re reaching all the customers you possibly can.

Trend #3: Influencers are in

Have you seen the trends on YouTube and Instagram? Influencers rule the world! This has been a top way that brands have come to reach their audience. Want to know what people truly want and like? Have a celebrity peer try it out for them on a social media platform. You’ll find out really quickly! The influencer culture is somewhat shocking. It has taken hold in the last couple of years at an unbelievable rate yet is still a practical technique for marketers to engage in if all aligns correctly.

Trend #4: Voice search is popular

Voice search – popularized by Siri, Alexa, and more – has become a new way that clients are attempting to find new companies. When finding what you want is as simple as saying “Alexa, find a dry cleaner near me,” you can see how important it is to become optimized for voice search. Say goodbye to too much screen time and hours spent browsing on the Internet. This feature allows anyone to find exactly what they’re looking for as soon as possible. That said, if you want to take advantage of it, now is the time to be maximizing your search engine optimization to ensure that voice search fits into it as well.

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